With the digital marketing space now moving at a rapid pace, having an outdated website can negatively impact your business. The questions which we often hear from businesses we consult about digital strategy are, “Do I need a website redesign to compete or rank better? Or, if a redesign is recommended, “Why do I need to redesign my website?”
These questions are apparent and expected especially when businesses are changing their branding. But apart from this, there are many reasons why a revamp should be on the cards. The reasons would obviously vary in severity and depending on what suits your redesign purpose, you can understand if you need a quick redesign or a deep-entrenched design, or even a CMS migration.
Let us begin by understanding what the strongest reasons could be to attempt a website redesign.
Reasons why website redesign becomes important
When you hold too long to a website, taking attempts at avoiding a makeover, you are depriving your business of reinvention which can cost you your potential next client. While the present version of your website can be sound and working, it might be outdated with conventional and traditional UI/UX. In an era of digital marketing, constantly evolving is the only way to boost your brand worth. If the interface of customer interaction through the website is poor and uninviting, then it is time to understand it is screaming for a remodeling.
Different organizations have different reasons to go for a website redesign, cost and in this section, we discuss the most common ones you can relate to:
Better user experience
Your website’s User Experience is poor if it has a slow loading time, bad mobile optimization, outdated content, and has tough navigation. User experience is an important aspect that appeals to the users towards it. If a website is flawed, it loses the plot because of poor engagement. If your website doesn’t leave an impact within the first few seconds, the chances of being neglected by the user are not remote. At the same time, if your competitor has a better website with an impressive UX, then you can kiss your customer goodbye. If you enhance the user experience it will fundamentally increase the chance of potential leads getting converted into actual customers.
Consider our UX web integration solutions that will never fail to impress your customers. For a never-before experience, switch to our UX/UI integration solutions and see the difference.
If your website is built on a website platform that was ideal a few years ago and now outdated, then revamping is a must. New technology offers better features and is far more secure because older technology implies a greater vulnerability to security breaches. You need to redesign your site on a flexible, radical, and progressive website platform so that your website can adapt to new technology smoothly.
You need to redesign your site on a flexible, modern, and progressive website platform so that your site can adapt to new technology easily.
Website is not responsive
Users access the web today from a number of devices which is why the websites should not be only designed for laptops and desktops but rather should be responsive on tablets, smartphones, and other devices. Almost 30% of the consumers access websites through their mobile and if your site is not responsive then there are innate defects with the basics. It should then be a wake-up call for you to get in touch with a custom software development company and seal the deal.
Change in business focus
With the passage of time, business goals have to change to stay relevant and innovative. Along with it, there should be a change in your site to support these changes. Thanks to the modern-day programming and use of disruptive technologies, the focus and change can be done easily. You need to revamp and redesign your website to use modern technology in your business so that it can propel your growth forward.
Cost calculation involved in a website redesign project
Now that we have an idea about the reasons triggering the need for a redesign, it is crucial to understand the costs involved in it also. In this section, we explain what affects the cost of a redesign project prevalent in a majority of cases that will help you make an educated guess.
Cost stratification in tiers
We have defined costs in 4 tiers as given below:
– $100 – $1,000
– $1,000 – $5,000
– $5,000 – $15,000
– $15,000 – $50,000
Depending on your needs, and factors as discussed below, you can arrive at the cost tier you want to be in. Lower tiers do not mean poor quality.
Factors influencing cost of Website Redesign
If your website is large, then the redesign process takes a longer time. Higher the cost of the redesign process if the website size is large. To understand the true meaning of large, you can find out in what size range your website comes by typing the “site:yoursitename.com” line in Google.
- If your website falls in the 1 – 50 pages category, it comes under a small website that will most likely work within the price tiers of 1 and 2 as mentioned above.
- If it is between 50 – 200 pages then it is a medium build website with costs falling within tier 2 and 3 and lastly;
- If your website is heavier and exceeds 200 pages it is a large website and will fall between the cost tiers of 3 and 4.
2.Integrations you wish to include
What your existing website has vis-à-vis what you wish to integrate into it will influence the cost. If your current website is plain with not many enhancements, it is a recommendation to invest in establishing a content management system, live chats, or other software solutions. The decision to include all this will surely have an impact on the costs. If you feel that your website needs no integrations, then reworking on the existing integrations is a must because older systems and tools could conflict with the upgraded designs. Migration to newer versions is a must. The crux is that the more integrations you have, the more expensive it becomes as the need for testing increases.
3.Design to go for
Now that you are aware of the size and integrations you require in your site, it is time to choose the design which also in part will depend on the type of your business. We recommend start-ups and small businesses who need liquidity to go with the basic design for their website because it will help them remain in the Tier 1 price range. Such organizations can opt for this and later redesign once their business takes off. A basic design will not have any major sophistication but it will look good enough to make it comfortable for the users.
An intermediate design on the other hand is targeted at mid-sized businesses that have been in the market for some time now. If they are looking at augmenting their brand image then this category is suitable and will cost you between the tier 2 and 3 range. The content may have some animations also that is responsible for user engagement and slightly higher costs compared to the basic designs.
An advanced design form is the last leg of a website design order and comes in the price range of tier 3 and 4. This is for large scale enterprises that want their website to look cutting-edge.
4.Choosing the vendor
Whether or not you choose to go for a vendor, it will incur costs. If you still want it to be dirt cheap, then there are several free online tools for designing but be prepared for a disheveled look that makes your website look anything but professional. Remember it will be a big risk you will be taking and we recommend you to stay away from such DIY options if you want your customers intact.
You also have the option of hiring a freelancer who is well-versed and experienced with website design and redesign projects. Another plan could be to hire a resource from a web development company. Our staff augmentation services will allow you to choose a web design professional of your choice at the lowest cost possible without sacrificing the quality of the work. The freelancer not having the backing of a software firm as well as the case of resource hiring will get disadvantaged by larger integrations. He/she simply may not have the understanding or experience to handle it. In comparison to outsourcing, a design professional on a project-basis is better. The costs for both such types will come in the category between tier 1 and 2.
This is the most expensive option but the best option because getting professional help means your redesign concerns are holistically addressed. We have engaged our team in several such projects and they have all been raving about how deadlines and cost-advantages have led the project towards success. When you opt for this, be prepared to pay a price between tier 2 and 3 but the quality will be long-term.
|Not able to understand how to combine these factors for a unified mission?
If you are unable to understand what integrations to add to your website and which design would suit your current brand standing, our team of strategists will help in constructing a fine blueprint of your redesign solution. Go ahead and contact us right away!
The costs that we have given are ballpark figures and can vary with variable elements. If you are looking at getting an accurate forecast of the costs involved in redesigning your website, you can discuss with our experts. Remember to include every little aspect as the devil is in the details. If you have decided to go for a redesign, then it is time we talk!