Digital Marketing Specialist

Experience : 3 – 6 yrs
Job Location : Indore

Job Description:

Skills : SEO, SEM, Social Media, Paid Social Media, Data Analysis, Writing and Editing, E-mail Marketing, Basic Design Skills, Google Analytics, Brand Awareness, Web Analytics, Content Marketing, Marketing Campaigns, E-mail Marketing.

Responsibilities and Duties:

  • Assisting in the formulation of strategies to build a lasting digital connection with consumers.
  • Plan and monitor the ongoing company presence on social media (Linkedin, Twitter, Facebook etc.).
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company brand awareness.
  • Done Paid campaigns.
  • Assist in the formulation of strategies to build a lasting digital connection with consumers.
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company brand awareness.
  • Be actively involved in SEO,SMO,SMM efforts (keyword, image optimization etc.).
  • Prepare online newsletters and promotional emails and organize their distribution through various channels.
  • Provide creative ideas for content marketing and update websites.
  • Collaborate with designers to improve user experience.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Spring Metrics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date.
  • Brainstorm new and creative growth strategies.
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Maintain partnerships with media agencies and vendors.

Required Experience, Skills and Qualifications:

  • Proven experience as Digital Marketing Executive.
  • Excellent understanding of digital marketing concepts and best practices.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
  • Working knowledge of ad serving tools.
  • Perfect knowledge of web analytics tools.
  • Skills and experience in creative content writing.
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.
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  • Max. file size: 4 GB.
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