An American multinational retail corporation deploys Chapter247 to Facilitate its Staff Backend Software & App Development

Project Overview:

About the Client

The client is an American multinational retail corporation and is one of the largest retailers in the world. It has over 11,000 stores and employs 2.3 million people worldwide. The multinational corporation with headquarters in Bentonville, Arkansas, United States. They have been in business for more than 50 years and have stores all over the world. It also has also been a major player in e-commerce, as they were one of the first big retailers to start selling products online.


The multinational retail corporation has been on a mission to provide customers with the best shopping experience possible. With this goal in mind, they, along with Chapter247 have built a backend Platform, or say a cloud-based suite of tools that helps staff connect with their customers across all channels. The platform enables staff members to build customer relationships by understanding customers patterns, how they want and when they want it. It also provides a single interface for all customer interactions including email, chat and social media channels. The app will be available on both Android & iOS devices.

The staff operational software is also designed for the retail corporation’s staff. It provides them with the opportunity to track their location, access information about their shifts, and communicate with other store staff members. The system has been designed to help the store managers and assistant managers of the corporation stores to improve communication and efficiency in the workplace. The software will help employees to be able to do their jobs better. For instance, the software will give them access to their schedule and work hours on any device at any time of the day or night, and many other features to streamline their daily operational tasks

Key Business Challenges

The company was facing many challenges in its staff backend software & app development, such as:

  • The need to scale quickly to keep up with the growing demand for new features
  • The need to develop a platform that can handle the volume of requests while also being cost-effective
  • The need to maintain security and data privacy
  • The need to deliver a consistently high-quality user experience.
  • The retail corporation is trying to keep up with the accelerating demand for new features. It's important for them to develop a platform that can handle the volume of operations while also being cost-effective.

We developed features for the client’s backend App (IOS / Android) for the staff members. The entire flow was planned to give the employees easy access & data management at one point for a smooth operational coordination. They get to track and see information about the store on-the-go. They can also communicate with other store staff and customers.

Our system has been designed to help the stores run more smoothly by improving the efficiency of round-robin scheduling. The company has plans to put this software in all their stores and staff members will have access to the system at work.

Chapter247 and clients software could identify a particular login, catch the particular server on which it is running, as well as identify how each activity was dependent and correlated to each other along with the business services they support.

The tech team at Chapter247 thoroughly understood the full extent of the problem and didn’t waste time looking in the wrong place for the solution. The client has experienced many such positive outcomes since Chapter247’s software was installed. Getting information about the employees and customers at the same portal has never been so easy. Now information was easily accessible and automatically kept up-to-date, ensuring the data can be trusted.

About Chapter247 Infotech

Chapter247 is a leading digital transformation company providing cutting-edge engineering solutions to organizations. By influencing the lives of 100+ million users our presence in the US, UK, Australia, and many countries has spearheaded the need for a technology revolution.

As a collaborative partner, we aid organizations and their Fortune 500 partners to adopt emerging technologies like Machine learning, Cloud Computing, AR, VR, IoT, data science & Artificial intelligence.

Our services have spread to many industries including retail, education, shipping, entertainment, eCommerce, healthcare, etc. We assist companies to remodel their IT business models embracing the wave of emerging technologies. Our team of adroit app developers, UI/UX specialists, mobile strategists, and key strategists have more than 15 years of experience.

To learn more about us, connect at or contact sales at

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Clients Speak

Chapter247’s output has helped improve site performance and boosted lead conversion. Despite the time difference, their seamless communication and organized workflow led to positive results.

Mathieu Valois-Chénier
Co-Founder & Administrator, AnalystPrep